COPYWRITING

34N 118W

34N 118W

Project: 34N 118W is a progressively designed and manufactured women's apparel brand based in Los Angeles. As a sister brand of Dolan founded in 2004 (a casual luxury apparel brand that features global textile arts, fosters community amongst creative makers, and […]

Patagonia

Patagonia

Project: Patagonia's mission statement is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Deliverables: Women's surf product descriptions following Patagonia's copy guidelines and product positioning.

Seea Magazine 2017

Seea Magazine 2017

Project: Editor and project manager of the annual Seea Magazine. Edited contributor stories and authored stories centered around the design direction and themes of the season, which were manifested through the story angles and art direction.  #4 / 2017 Togetherness: […]

Amuse Society - Member Bios

Amuse Society – Member Bios

Project: Amuse Society is the creative vision of industry leaders, Mandy Fry and Summer Rapp, who are bringing to life a new young contemporary beach lifestyle brand. Described as a beautiful contradiction of beach and street and bohemian and rock […]

LEI by SEEA

LEI by SEEA

Project: LEI by SEEA is the contemporary older sister of the surf brand SEEA. For this new exclusive capsule, I created a tone and voice to align with the sophisticated imagery and luxurious feel of the new brand, yet still […]

Seea Newsletter Program

Seea Newsletter Program

Project: Developed tone, voice, and story concepts for Seea's direct marketing newsletter program that melds product information with inspirational lifestyle stories. Managed the production and deployment of all campaigns.  Deliverables: Newsletter story concepts and copywriting.

Branded Online - Part 1

Branded Online – Part 1

Project: Write copy in collaboration with Brand Strategist for Branded Online, a company that has de-mystified ecommerce for over 50 fashion brands by helping them navigate the complex online environment with customizable, flexible and powerful end-to-end digital solutions.  Deliverables: Six Reasons Your […]

Branded Online - Part 2

Branded Online – Part 2

Project: Write copy in collaboration with Brand Strategist for Branded Online, a company that has de-mystified ecommerce for over 50 fashion brands by helping them navigate the complex online environment with customizable, flexible and powerful end-to-end digital solutions.  Deliverables: Commerce Insights Articles  […]