Teva Blog Editor

Project: Teva’s blog is the brand’s long-form storytelling platform to share the gritty, adventurous, in-between moments had in Teva footwear. 

Under Teva’s marketing team, I manage the editorial calendar, contributors and budget that aligned with the brand’s seasonal marketing goals. This includes: creating blog briefs for story packages commissioned by Teva, writing stories, and editing/directing pitches from our Explorer Collective ambassadors. 

To support the broader marketing initiative through blog stories, I work with the brand's ambassadors to develop stories with personally-driven narratives about their relationships to nature and dive deeper into relevant topics in the outdoor community such as conservation of public lands, diversity, equity, and inclusion in outdoor spaces.