Teva’s blog is the brand’s long-form storytelling platform to share the gritty, adventurous, in-between moments had in Teva footwear.
Under Teva’s marketing team, I manage the editorial calendar, contributors and budget that aligned with the brand’s seasonal marketing goals. This includes: creating blog briefs for story packages commissioned by Teva, writing stories, and editing/directing pitches from our Explorer Collective ambassadors.
To support the broader marketing initiative through blog stories, I work with the brand’s ambassadors to develop stories with personally-driven narratives about their relationships to nature and dive deeper into relevant topics in the outdoor community such as conservation of public lands, diversity, equity, and inclusion in outdoor spaces.
(Jan 2019 – current)